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For Immediate Release:
2/13/2007
For More Information:
Laura Etherton
(503) 231-4181 (Ext. 305)

Study Finds Publishing Industry Tactics Drive Up The Cost Of College Textbooks: Cost transparency problems and textbook “bundling” cited as top concerns

College students are still paying too much for their textbooks, as book prices skyrocket at four times the rate of inflation, according to a new report released by the Oregon State Public Interest Research Group (OSPIRG) and Oregon Student Association.

“Many students are already struggling to pay their way through college,” said Laura Etherton, consumer advocate with OSPIRG, “The last thing they need is to shell out hundreds of dollars more each year to buy textbooks. The numbers are shocking – the average student spends $900 on books each year – that’s 20% of the tuition and fees at a four year public university.”

The new report, which summarizes a survey of faculty in Massachusetts, confirms findings from earlier OSPIRG reports and highlights one cause for the artificially high prices – publishers don’t provide clear information about their prices to faculty. Less than half the professors surveyed said that the publisher website they use to research textbooks typically lists price information, and 77% said that when they meet with publishers’ sales representatives, they rarely or never volunteer the price. In addition, 94% of the faculty surveyed reported that they would take cost into consideration when choosing their textbooks, but many of them do not know how much the books they assign actually cost.

“Textbook price information is often not available on the publishers' websites, and faculty usually don't find out the price of a textbook until it arrives in the campus bookstore. This makes it very difficult for us to comparison shop and find the least expensive texts for our students,” said Professor Michael Dembrow, who teaches English at Portland Community College.

The common practice of bundling textbooks was also found to drive up the cost of textbooks. ‘Bundling’ refers to the practice of shrink-wrapping additional materials such as a CDROM or workbook to the text, and currently affects about half the textbooks on shelves. The study found that many professors are not able to order the book they want without the additional materials, even when they don’t intend to use them in class.

“From a student perspective the bundles are frustrating” said Melissa Unger, director of Oregon Student Association, “Students end up having to pay for materials that aren’t used in class, and the bundled books are difficult to sell back at the end of the course if anything from the bundle is lost or used.”

“We need to make sure that students are getting a fair deal.” said Sen. Vicki Walker, chair of the Senate Education Committee, “If we are to have the kind of society we want in the future, we must break down the obstacles that currently limit participation in higher education, ensuring that all Oregon residents can achieve this cornerstone of the American Dream.” Walker is co-sponsoring a bill with Sen. Bill Morrisette to improve textbook price disclosure and make sure students have the option to buy textbook products “a la carte” as well as bundled.

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